Taco Bell is taking Taco Day global this year, teaming up with Duolingo for a new collaboration that brings together tacos, language learning and a seriously spicy new sauce.
October 6 will officially become Global Taco Day for the first time, with Taco Bell and Duolingo celebrating the word "taco" and its similarities across more than 30 languages.
Read more: 7 of the best places for a New York slice of pizza in Los Angeles
Taco Bell has a new Duo Habanero Sauce
The big food launch is Duo Habanero Sauce, a limited-edition sauce created specifically for the Taco Bell and Duolingo collaboration.
Taco Bell describes the sauce as bright and tangy with fruity notes and a kick of habanero heat.
The sauce packets will also feature taco-inspired sayings in nine languages, including English, Spanish, French, Hindi, Portuguese, German, Korean, Mandarin and Japanese.
In the US, the sauce launches at participating Taco Bell restaurants on October 6 and will be free with the purchase of a Doritos Locos Taco, with additional packets available for 20 cents each while supplies last.
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Global Taco Day is going beyond the US
The collaboration isn't just being rolled out across America.
Duo Habanero Sauce will also launch at participating Taco Bell restaurants in Canada, Australia, China, India, Spain and the UK.
Taco Bell and Duolingo are also planning activations around the world, with fans potentially seeing the famous green Duolingo owl pop up in unexpected places.
There's even a one-day Taco Bell and Duolingo takeover planned for New York City on October 6, where Duo and his friends will serve tacos and the new sauce while putting fans' language skills to the test.
Taco Bell Rewards members can get free Duolingo
There's another reason for Taco Bell Rewards members to get involved.
From October 1 through October 6, eligible Taco Bell Rewards members can unlock one free month of Super Duolingo.
There will also be limited-edition Taco Bell x Duo plushies up for grabs, with 1,000 being made available across participating markets.
In the US, Taco Bell Rewards members can enter through the Tuesday Drops page on October 6 at 2pm PT, while supplies last.
Why is Taco Bell calling it Global Taco Day?
Taco Bell's latest campaign is built around the idea that "taco" is one of those words that needs very little translation.
The brand says the word remains nearly the same across more than 30 languages, giving Taco Bell and Duolingo an easy way to connect food and language as part of the October 6 celebration.
"National Taco Day is about more than just food. It's about the shared love of tacos and the connections they create between people. This year, we're taking that love global," said Luis Restrepo, Chief Marketing Officer, Taco Bell North America.
For LA taco fans, there's no shortage of places to celebrate locally, but this year Taco Bell is clearly hoping the taco becomes a worldwide language of its own.
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